![]() ![]() ![]() ![]() When Cartier introduced the bracelet, they further cemented its romantic symbolism by giving them to high-profile celebrity pairs like Elizabeth Taylor and Richard Burton and Ali MacGraw and Steve McQueen. As the story goes, they could at first only be purchased by couples who would surrender the screwdrivers to one another. After all, love symbols should suggest an everlasting quality.” Cartier LOVE bracelets are surrounded with lore. What modern people want are love symbols that look semi-permanent - or, at least, require a trick to remove. “Love,” said Cipullo, “has become too commercial, yet life without love is nothing - a fat zero. Rather than slipping onto your wrist, two C-shaped halves unhinge to clasp together before being screwed on with a miniature screwdriver included with each bracelet, reinforcing the idea that love is not to be taken lightly. Inspired by the chastity belt and the idea that symbols of love should be everlasting, the bracelet’s unique charm lies in its locking mechanism. Designed in 1969 in New York City, the LOVE bracelet was the creation of young Italian jewelry designer Aldo Cipullo, and it quickly became a must-have item for the city’s chicest denizens. And yet it’s not quite like any other bracelet. Add to that the choice of yellow, pink or white gold and the option of diamonds in place of its signature screws, and it’s clear it’s the fine jewelry piece that could find itself in anyone’s collection - man or woman, young or old, over-the-top enthusiast or modern minimalist. Its appeal is multifaceted - a cult item beloved by the fashion set, celebrity favorite and classic piece with instant recognition, it hits every note. How far would you go for love? This is the question posed by Cartier with its now-iconic piece, the LOVE bracelet. ![]()
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