![]() ![]() But Ray offers this reasoning: “We see ourselves as more than just an e-commerce company we’re completely committed to the catalog side of our company, where it all started 40 years ago. Some have even wondered if we should use “” for everything. Some of our customers have begun to notice the transition in the logo and terminology we’ve used in our most recent catalog mailings. Going forward, we will operate under the name of “Christianbook.” As this wave of popularity over the “other CBD” is not likely to subside, we will stop referring to ourselves as “CBD” and will also drop the word “Distributors” from our company name. Now “our CBD” is nowhere to be found in the search results, only sites for the cannabis product are listed, and paid ads are no longer allowed. In the past, a Google search for “CBD” would place our company at the top of the results page. Over the last 12 months, there has been a rise in popularity of a medicinally used product derived from the cannabis plant-cannabidiol, commonly referred to as “CBD.” Across the country, people see signs for “CBD sold here,” which creates brand confusion. So, for more than 20 years, we’ve maintained three distinct brand names: Christian Book Distributors, CBD, and .” ![]() ![]() In the late 1990s, we acquired an additional brand name when we launched our Internet site, We decided to drop the word ‘Distributors’ because we felt the entire name was a bit too long, susceptible to misspelling, and caused some confusion about us being a wholesaler. We had no graphics department or brand consultants but thought using the initials ‘CBD’ as our logo at the top of the catalog would work well-and it did, for many years. ![]() President and CEO Ray Hendrickson explains the background of the decision: “When we started the business 40 years ago out of Mom and Dad’s house, we came up with the name ‘Christian Book Distributors’ as we felt it described what we did-distribute Christian books. Peabody, Massachusetts, June 11, 2019: Christian Book Distributors, also known as CBD and with a website of will consolidate all various company brands to Christianbook. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |